01
Real, checkable portfolio work
Ask for live links to sites they've actually built and shipped, not just mockups or screenshots. Open them on your phone. Check load speed, navigation, and whether the site actually looks and feels like the industry it serves.
02
Understanding of local business context
A restaurant, a clinic, and a real estate brand all need very different structures and messaging. An agency that has actually worked across Sonipat-area businesses will ask about your customers and enquiry flow, not just "what colors do you like."
03
SEO structure, not just an SEO claim
Almost every agency says "SEO friendly." Ask specifically: do they handle page titles, meta descriptions, schema markup, mobile-first design, and internal linking? If they can't explain it in plain terms, they likely aren't doing it properly.
04
Transparent pricing and scope
Get the scope, timeline, and price in writing before work starts. Vague pricing ("depends, we'll discuss") is normal at first contact, but by the time you're asked to pay, it should be specific and itemized.
05
What happens after launch
A website is not a one-time delivery. Ask who fixes issues after launch, how updates are handled, and whether support is included or billed separately.
06
How they communicate
Response time and clarity during the sales conversation is a fair preview of what working together will be like. If getting a straight answer is hard now, it won't get easier after you've paid.